For Lightning, a brand with the spark to ignite today's imagination with yesterday’s wisdom, we had one mission: to bring the classics back to life, but make them pop for the modern mind. Socrates meets Spotify. rad studios got to work on their branding, crafting a visual and verbal identity that makes ancient insights feel like they’re speaking directly to you. Due to the amount of content they create as a company, we designed automated pipelines that still feel human—every piece high-quality, thought-provoking, and curated to perfection. If you could sit down and chat with Plato over coffee, this is what it’d feel like.
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