rad studios teamed up with CoupleWork right from the start, back when their bold idea of AI-powered relationship counseling was just beginning. Maxine, their AI counselor, will shape the future of couples therapy by building real emotional trust through tech. Storytelling for new technology in AI is everything, especially when it touches people’s lives in such personal ways—and that’s where rad studios shines. We worked with them through the naming process, crafted a logo that’s equal parts heart and innovation, and built a brand rooted in emotional connection. Today, we run their socials and guide their storytelling as they launch their beta app, helping them connect with users on a deeply human level. We’re also diving into customer journeys and product strategy, making sure that Maxine doesn’t just fit into people’s lives—she transforms them.
Related projects
